You Get 7 Seconds To Hook A Buyer’s Attention Online

you get 7 seconds to hook a buyers attention online home staging

Microsoft did a recent study that shows humans now have attention spans shorter than a goldfish (goldfish 9/humans 6-8)

People prefer fast food delivery, videos in less than two minutes, a good laugh in 140 characters or less, and prefer articles in bulleted format.

What does that mean when selling your home? You have less time to engage a prospect’s curiosity.  So, saddle up cowboys and cowgirls, you get 7 seconds to hook a buyers attention online, try the use of home staging bait to hook those home buyers.

Home buyers are uber-connected online and 9 out of 10 home buyers use the internet as one of their primary home resources, and 52 percent of those shoppers start fishing online.

I usually tell my clients that home staging is an essential and irreplaceable marketing tool for marketing a home on the internet and their home is the bait that captures a buyer’s attention. 70% of home shoppers use YouTube alone, to tour houses for sale. Video and virtual tours are popular for marketing a home for sale and with a staged home, you can create targeted merchandising strategies to attract specific buyer groups.

36% of new home buyers use mobile and TV simultaneously, home staging techniques assist buyers as they skim a website during the first moments of their visit in order to assess whether they have what they are looking for. If a home for sale passes and piques their interest during their initial skimming, they are more likely to explore longer, more thoroughly and make a call to a real estate professional. Meanwhile, if a home for sale doesn’t capture a user’s attention  they are likely to leave within the first moments of their visit

Online research of homes for sale happen at work, at home, at restaurants, while waiting in line, and while with family and friends, providing the opportunity for input and many eyes on a home for sale.  Staged homes gain buyer confidence by creatively marketing a home to minimize weaknesses, creating dream homes that buyers fall in love with and boost the professional perceptions of the real estate pro marketing the home.

Whether home buyers are purchasing a home of their own, want a larger home, job-related move, changes in family status,  affordability, desire proximity to family/friends/relatives, want a better location, retire or downsize, home staging has the advantage of outshining the competition.  A home staging professional has their pulse on market trends that benefit spaces to attract consumer buyers across multiple market segments.

First-time buyers, new and existing home buyers and senior shoppers all turn to the web while researching homes to buy.  The good or bad online experiences increasingly influence their home buying decisions.  

Home buyers rely on real estate pros and open houses to bring their online searches and dream homes into reality.  Yes, even in a hot seller’s market, sellers who stage their home hold more cards in their hand and put more money in their pockets faster than other homes in the same price range that have not properly prepared their home for sale.

Do the homes that you market online capture a buyer’s interest?  The marketing that you do has a lot of work to do in a short amount of time.  Home staging will leverage your position against competing properties, new home sales and simplifying the home shopping experience by winning a customer’s attention and once again, remove distractions and unworthy elements to view.

If you enjoyed this post, I’d be grateful if you helped spread the word by emailing it to a friend or sharing on Twitter or Facebook. Happy home selling!-Johanna

How To Engage and Delight Buyers 5 Free Tips

How To Engage and Delight Buyers 5 Free Tips

We all know that the Real Estate Market is hot in Colorado, in February there were only 3,878 units of single family homes and condos on the market. The home down the street had multiple offers, the neighbors sold their home for $10,000 more than listed for, and it was under contract in less than 48 hours. Yet other homes may sit on the market with no buyer interest.

What’s up with that?

So, here’s the low-down on How To Engage and Delight Buyers 5 Free Tips that home sellers should know prior to putting that “for sale” sign in your front yard.

#1 We can sell no matter what

If a home is priced too high, even in a seller’s market, you run the risk of the listing sitting on the market unsold, even in a hot seller’s market.

Pricing is just one of many possible reasons a home may not have sold.

#2 Any home improvements that I make will raise the sales price

Too many improvements or sometimes over-improvements may be a waste of money.  Style and taste are a matter of personal opinion and might not appeal to the broadest range of potential buyers.

Sometimes it’s the little things that make the biggest impact.  Simple things like sprucing up the kitchen or just updating tired appliances, instead of remodeling.  It could be as simple as rearranging furniture into a pleasing seating arrangement that capitalizes on architectural attributes, hanging artwork properly, or a bit of front-yard landscaping, (to boost curb appeal).  Sometimes but not always, it’s the simple things that make a big difference.

#3  I can sell my house “as is” buyers can do what they want with it

You may think that your house is market ready, but when it’s all said and done you may be overlooking necessary changes that could boost your bottom line and the marketing appeal.  Knowing what home improvement (if any) that will get you the best return on investment, along with properly marketing your home to appeal to prospective buyers is key.

There are very few folks who have the imagination to see anything beyond what’s in front of them. It takes a lot of mental energy for a buyer to visualize how to fix up a home “ more often than not they don’t want to be bothered, or don’t have the natural abilities, instincts, or extra cash to get a home in the shape they desire to live in, so they move on.  It’s only good marketing to show buyers value when they are looking for a home to purchase.

#4  I can use the camera on my phone for the listing photos

You’ve heard the old adage that a picture is worth a thousand words, right?  You only have but moments to capture a buyer’s attention when they are previewing a home online.  The photos that you present are like the lure that snags a fish.  The photos that appear online are the driving force to capturing buyers to come and view a home in person.  What you save money for great photos won’t amount to anything, if you don’t sell your home.

Oh and don’t forget… you want the pictures of your home for sale to emotionally resonate (oohs and wows), it’s that feeling you get when you walk into a model home.

Compare that instead to the dull and boring sameness found in the bulk of suburban developments.

Not every home for sale can be a model home, yet every design should be an attempt to stir the senses.

#5   Minor repairs can wait until later.

The truth of the matter is that the minor repairs make your home for sale more marketable, it allows you to maximize your return on investment (or minimize potential loss) when you sell.

Home buyers prefer an inviting home move-in ready home to buy.  Buyers who are willing to take on the repairs after moving in automatically subtract the cost of needed fix-ups from the price they offer (lower offers). You save nothing by putting off these items, and you may likely slow the sale of your home.

Imagine you use these tips and few home staging strategies for a better rate of return when you’re getting ready to sell your home. You know it works, you have seen it on HGTV in home shows like Designed To Sell and the National Association of Realtors highly recommends home sellers stage their homes prior to pictures.  you get your first enthusiastic, home buyer who is delighted to pay top dollar. You now have new money in the bank.

What would that mean?

Would you be more confident in your abilities or that of a home staging pro to help with all the small details?

Would you be more motivated to earn more and use it to pay off debt, increase your savings, or take an extravagant vacation or even buy a bigger house?  

Remember, home staging is always less than you first price reduction.  Don’t hesitate to call me for a no obligation, free quote.