Sometimes clients of my Realtors when home staging in Denver is recommended, hear, “I used an interior designer my home is beautiful the way it is and it will sell”. Partially true, eventually all homes sell. The mantra in our neck of the woods from Real Estate pros is “home staging is always less than your first price reduction”.
I have gone into many homes that from an interior design standpoint makes my heart skip a beat. However, when providing a home staging consultation I explain the differences of home staging vs. interior design.
The use of furniture, artwork, greenery and lighting are used in both home staging and interior design to create an attractive, stylish environment, but that is where the difference ends.
Interior design is used to create a highly personal space decorated to the tastes of the homeowner. Home staging does the opposite, its goal is to create an impersonal space that looks awesome in marketing photos to attract and appeal to a broad range of people who are looking to buy a home.
My job as a home stager is to provide unbiased, tactful recommendations, using what you have to impersonalize the space and transform the home into a fresh, welcoming, non-taste specific house that potential buyers like and want to live in. A staged home avoids price reductions from sitting on the market for long periods of time.
If you hired an interior designer it was because you needed help in the design of your space and that’s ok, but if you aren’t aware of the differences between interior design when staging a house you may open yourself up to not selling as quickly and without the return on investment you were looking for.
The goal for we home stagers is to create a welcoming, functional, peaceful and well-organized space. Getting rid of visual distractions that the camera will capture and perspective buyers will see. My job is to be strategic in capturing the positive architectural attributes and downplaying the not so positive. It doesn’t mean that everything has to be plain Jane with no color and zero accessories, it just means we will be using it in smaller doses.
Every home no matter the size or price range, if a condo, town home or country manor, even if beautifully decorated can benefit from staging services to create a mood that buyers emotionally respond to that is the difference between Home Staging vs Interior Design. A home stager will consult or do the work for you to update, re-arrange, edit and make changes to reflect current trends using low-cost solutions.