Stage Your Home for Showings and Marketing Photos

Home staging if done correctly can provide a return on investment of 251%. Stage your home for showings and marketing photos by freshening a space, cleaning and de-cluttering, adding art, greenery, lighting and staging or renting furniture.

Remember the cost of home staging is always less than your first price reduction, which comes in the way of longer time on market and low offers.

Perception is everything when it comes to marketing a home for sale. The goal is to highlight strengths and to downplay home weaknesses. Dressing a house for success will appeal to a broader range of potential buyers.

Stage your home for showings and marketing photos by:

  • Decluttering and removing extra items by providing the illusion of more space. Too many items in marketing photos add a air of confusion, make it hard for the eye to see important details of a home. Unless someone wants a fixer upper, home buyers don’t want to purchase a home that appears cramped and lived in. Homebuyers want the feeling of new and fresh.

Dirty homes feel gloomy, are overwhelming and depressive. Cleaning a home of fingerprints, dirt, grime, stray hairs and personal care items will make those that view your property have a positive feelings. There is just something about the thought of taking a bath in another’s dirty tub, or sleeping in a room strewn with dirty clothes and cooking in a kitchen with grimy, greasy cabinets and appliances, yuk what a turn off.

Art is used in home staging to create visual interest. Staging artwork is different than personal art collections that are purchased to inspire memories and are personal in nature. Staging artwork entices home buyers, by creating style, adding color, distracting a view of negative features, highlighting architecture, focal points, providing the illusion of bigger, smaller, wider, taller and adding excitement to a space.

Home staging existing furniture or renting furniture and placing into pleasing arrangements and vignettes, help a home appear functional, spacious and welcoming.
Another part of proper placement of furniture is improving traffic flow, drawing the eye to architectural attributes, hiding flaws and creating balance within a room.

Although much of a buying decision is already predetermined like location, or size of home. Home staging can assist with curb appeal and homey characteristics of a home listing.

Studies have revealed that buyers first impressions of a home’s interior are:

Cleanliness, Clutter and Odor 35%
Decor 21%
Condition & Lighting 16%
Floor Plan 15%
Rooms 13%.

72% of home buyer’s first impressions and feelings can be controlled by the seller with the use of effective home staging.

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